Insights | Leilah King-Gotlib

Guide

How GEO became a new revenue channel, and what marketing leaders should do about it

Generative engine optimisation (GEO) gets your brand recommended by AI tools. How Leilah King-Gotlib made it a revenue channel that grew fivefold in under six months.

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Guide

What a marketing leader should deliver in the first six months after a reorganisation

A practical playbook for marketing leaders joining mid-reorganisation: clear ownership, a settled team, commercial reporting and early revenue wins.

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Guide

How to grow through partners when you have no budget

B2B2C partner marketing explained: how Leilah King-Gotlib used 35 partnerships to win 73k+ members in a year across 8 countries, with zero partner marketing budget.

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Articles and features

What Your Customers Know That You Don't (Yet) (Mobius Vendor Partners, July 2025). Why customer feedback sits unused in silos, and why clean, shared customer data must come before AI investment.
The Real ROI of Customer Feedback (Mobius Vendor Partners, September 2025). How cross-functional alignment around customer insight creates measurable commercial value.
What the LinkedIn Gender Experiment Teaches Us About Bias, Feedback and Business Growth (Mobius Vendor Partners, December 2025). Why small, recurring customer signals are early warnings worth acting on.
WTAF Is Happening With The CMO Title & Why It Matters (Marketing Unfiltered, issue 32, May 2025). One of seven senior leaders interviewed on the changing CMO role. Leilah argues that businesses should diagnose the need before the title: “We need to be less obsessed with the branding of the title.”

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