Airport Dimensions
5x sales growth from a new channel in under six months
Introduced generative engine optimisation (GEO) as a new D2C sales channel at Airport Dimensions, now built into the company roadmap and still growing.
Read the case studyLeilah King-Gotlib
I build marketing functions that become global growth engines.
Global growth and marketing leader for premium and travel brands. 19+ years turning marketing into a commercial growth engine, from first launch to international scale.
Open to CMO and VP Marketing roles from spring 2027
19+years in marketing leadership
£25m+revenue delivered
20+countries led
11brands led today
Markets led
- GB
- IE
- FR
- CH
- LU
- MC
- AE
- QA
- SA
- IL
- TR
- AZ
- GE
- US
- CA
- PE
- BR
- SG
- HK
- ID
- VN
- IN
- AU
What I do
Marketing that is accountable for revenue
I lead marketing as a commercial function, not a cost centre. Whether launching into new markets, turning around a struggling function or scaling a portfolio of brands, my focus is the same: marketing that is accountable for revenue.
International go-to-market
Marketing led across North America, Latin America, Europe, the Middle East, CIS and Asia Pacific, including a launch in 8 EMEA and APAC markets.
Commercial accountability
Full-funnel KPIs and data that connect every pound of spend to revenue and margin.
Turnaround and transformation
Marketing functions rebuilt at pace after pivots, reorganisations and restructures.
Where I am now
VP Global Brand & Marketing, Airport Dimensions
Today I am VP Global Brand & Marketing at Airport Dimensions, part of The Collinson Group. I lead 11 consumer-facing airport experience brands across North America, Latin America, EMEA and Asia Pacific, with a team of nine, reporting to the Global COO and sitting on the Senior Leadership Team.
In my first six months I introduced generative engine optimisation (GEO) as a new sales channel, growing its sales fivefold in under six months. I also led the team through a move from regional to global operations, introduced daily performance tracking against budget, began building attribution modelling, opened new revenue through cross-brand selling, and put AI to work across the team.
Selected results
Proof, by company
Travel + Leisure Co.
73k+ members in year one
Launched a new travel platform across 8 countries for Travel + Leisure Co. through B2B2C partner marketing, negotiating prime exposure on partners' channels including Mastercard, Vodafone and M&S. 406% YoY transaction growth.
Read the case studyCanadian Affair
Year 3 targets in Year 1
Turned around Canadian Affair's marketing after a business model pivot, growing B2C revenue 10% on a flat budget.
Read the case studyInsignia Group
4x premium card sales
Unified Insignia's luxury card and lifestyle brands for international expansion, then built a leading Swiss private bank's entire co-branded card programme from scratch.
Read the case studyWhat partners and clients say
In their words
“Leilah is an incredible senior leader who has an ability to influence throughout the organization with both her peers and her leadership... she immediately proved to be a strong strategist with a sharp commercial focus... Any organization would be lucky to have a high-performer like Leilah on their team.”
“The digital and print marketing package she provided to us was best-in-class... Her personable nature, professional approach, combined with her drive to deliver made her the perfect partner for this inaugural launch.”
“They delivered a thorough analysis and provided useful insights that helped us better understand our survey data... We found their work valuable.”
Speaking
On stage and on the judging panel
Invited speaker at Ecommerce Expo, Savant London and Ingenuity. UK Effie Awards judge, 2025.
Looking for a marketing leader who can grow your brand internationally and prove the return?
Let's talk.