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Experience
19+ years leading marketing for international travel and luxury brands. Newest first.
- April 2026 to present
VP Global Brand & Marketing
Leads 11 consumer-facing airport experience brands across North America, LATAM, EMEA and APAC, including the USA, Peru, Brazil, UAE, Qatar, Indonesia, Vietnam and Hong Kong. Team of nine. Reports to the Global COO; Senior Leadership Team member. Led the team through a regional-to-global reorganisation. Built an MI/BI dashboard with daily actual-vs-budget tracking, and began building attribution modelling. Leading a global brand summit to set brand standards for the largest proprietary brand. Launched cross-brand selling for incremental revenue. Introduced GEO as a new sales channel, growing its sales 5x in under six months. Leads the function's AI agenda, including AI agents for insight and on-brand content.
- 2024 to 2026
Senior Marketing Consultant
Launched a Data Analytics & Insights service for a US SaaS provider, from go-to-market to pitch, and secured its first pilot and paid enterprise projects. Advised early-stage founders on positioning and planning.
- 2022 to 2024
International Marketing Director
Launched a B2B2C travel platform across 8 EMEA and APAC markets. 35 partnerships including Mastercard, Vodafone and M&S. 73k+ members in year one, 35% conversion, 406% YoY transaction growth. Six-figure annual agency savings.
- 2020 to 2021
Senior Marketing Consultant
Go-to-market, positioning and research for early-stage EdTech, mobility and events businesses.
- 2018 to 2020
Head of Marketing
Turned around marketing after a business model pivot. Repositioned the brand from price-led to premium value. +10% YoY B2C revenue on a flat budget. Year 3 B2B targets hit in Year 1. Trustpilot rating from 2.3 to 4.7.
- 2015 to 2017
Global Marketing Director
Unified luxury payment card and lifestyle management brands for international expansion. Built Bordier & Cie's co-branded super-premium card programme from scratch. 4x premium and 2x super-premium card sales. 40% headcount cost reduction.
- 2007 to 2015
Earlier career
Marketing roles in luxury tailor-made travel and premium online retail.
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