Launching a data and insights service
The challenge
A US SaaS provider wanted a new revenue line built on its clients' customer feedback data.
What I did
I designed and launched a Data Analytics & Insights service, covering productisation, go-to-market and pitch. I personally secured the first pilot and paid enterprise projects, then delivered customer profiling work for resort and hospitality groups.
The results
- Pilot and paid enterprise projects secured
- An owner profiling report adopted across a US resort group's leadership and product teams
“They are sharp, thorough and a pleasure to work with. I'd happily recommend this service for other projects where insight needs to drive real action.”
Leilah King-Gotlib is a London-based global growth and marketing leader who builds commercially accountable marketing for premium and travel brands. She has led marketing in more than 20 countries across six regions, delivered over £25m in revenue and rebuilt marketing functions through pivots, reorganisations and restructures.